What Information Do We Collect?
How We Use Information
How We Share Information
Cookie Policy
Erasing Your Data
About Third Party Links
GDPR Compliance for EU Residents
California Online Privacy Protection Act Compliance
Privacy Policy Changes
Who are We?
How to Contact Us
What Information Do We Collect?
Information you give us:
- Your email address, when you subscribe to the Hookup Land Newsletter.
- Your email address, name, and inquiry or submission, when you choose to fill out a contact or comment form on our site.
Information collected when you use our site:
We also collect some non-personal, non-identifying data through our use of third-party analytics. We do not store this data ourselves, but it may be shared with our analytics and tracking providers Google Analytics, and Voluum. This data may include:
- Anonymized IP address
- Location (non-specific)
- Browser type
- Device type
- Pages viewed
- Links clicked
- How you arrived at our site
Please note that the above items are used for aggregate statistics only, and are never stored or shared in conjunction with personally-identifying information.
Other information collected by our servers:
Our servers also collect and store some data in raw log files as part of the site’s basic functioning. We do not share any of this data, which may include the following:
- IP address
- Browser type
- Page requested
- Time of server request
- Referring website
How We Use Information
Any of the information we collect from you may be used in one of the following ways:
To communicate with you:
- The email address you provide in contact forms may be used to respond to inquiries, and/or other requests or questions, and is not stored or shared.
- When you subscribe to our newsletter with your email, and confirm subscription via the emailed confirmation link, only then will you will receive the Hookup Land Newsletter, sent once every two weeks. This data is stored with our email provider Ynot Mail, and is never shared, sold, or used for any other purpose.
- When you leave a comment on a blog post, you provide your name and email address. This data is stored on our servers so that you may receive a notification when your comment receives a reply. It is also collected in order to help prevent spam submissions.
Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each newsletter email.
To improve our site and your experience:
The non-personal usage data we collect is used for the following purposes:
- To analyze which information and services our readers prefer
- To create content that is useful and relevant to our audience
- To target links and ads based on non-specific geolocation
- To diagnose problems with our site or servers
- To analyze effectiveness of site optimization efforts
- To provide the best experience based on device/browser
To deliver geo-targeted advertising:
Your IP address is sometimes compared against a geolocation database on our own servers to provide advertisements that may include your city name. These ip addresses are never shared, nor stored alongside personally identifying information and are used for location display purposes only.
To allow our users to participate in site polls:
If you choose to participate in a poll within a blog post, your IP address will be stored on our servers. It will not be shared with anyone, but is simply used to keep track of who has already participated in a poll and to prevent any user from voting more than once.
How We Share Information
With our service providers:
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. The only exception to this is the processing of email addresses by Ynot Mail when you opt in to our newsletter. We entrust them with the minimum data needed to maintain our email list and deliver the Hookup Land Newsletter. (You can unsubscribe from the list at anytime with the unsubscribe link located at the bottom of every email.)
The non-personally identifiable visitor information we collect may be shared with trusted third-parties, to obtain aggregate statistics about our audience and user behaviour. These analytics and link tracking service providers include Google Analytics, Voluum, and Adglare. Again, all data shared and stored with these providers is non-personal, including the anonymization of your IP address, and is never stored or viewed in conjunction with personal data.
When required by law or to enforce legal rights:
We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect our or others rights, property, or safety.
Cookie Policy
What are cookies?
Cookies are small files that a site or its service provider transfers to your computers hard drive through your web browser (if you allow through your browser settings) that enables the site or service provider’s systems to recognize your browser and capture and remember certain information.
How and why do we use cookies?
We use a limited number of third-party cookies, and related technologies such as impression pixels and scripts, to compile aggregate data about site traffic so that we can offer better site experiences and tools in the future. These cookies and the use of tracking URLs also allow us to anonymously track which outbound links our users click to better optimize our site and linked content.
Which third-party cookies do we use?
We allow cookies to be set by Google Analytics, which collect non-personal information about how you use our site. This information is used to compile reports on traffic trends and to help us improve our content and user experience.
We also allow our link tracking provider, Voluum, to set a cookie when users click on some outbound links or advertisements. This helps us gage the effectiveness of, and improve, our ads and link offerings.
What about cookie consent?
We do not request consent to use these cookies, as we do not allow any of the cookies on our site to collect or transmit personal data. All data collected via cookies and related technologies on our site is non-personal, anonymized, and cannot be linked specifically to you. We took these strict measures with our cookie usage to protect your data and to ensure compliance with GDPR regulations.
Opting out of Google Analytics and cookies
Although we do not allow Google Analytics to use or collect personally-identifying data, you have the right and option to opt-out of their services:
If you would like to prevent Google Analytics from using your data, you can access their opt-out tool here: https://tools.google.com/dlpage/gaoptout
Additionally, internet browsers allow you to change your cookie settings via the “options” or “preferences” menu in your browser. However, please note that if you set your browser to refuse or block all cookies, certain features or functionalities of our site (and others) may be limited or unavailable to you.
Erasing Your Data
As noted previously, the only personal data we actively collect are email addresses, and only when you subscribe to our newsletter and confirm your subscription, or post a comment on a blog post. You can unsubscribe from our newsletter at any time by using the unsubscribe link at the bottom of every email.
However, if you would also like to make sure your email address is erased completely from our email service provider’s database, email us directly at privacy@datingboom.com and we will ensure it is no longer stored.
Additionally, our server logs contain IP addresses of visitors for a limited time. Since these are not stored alongside any personally identifying information, we can erase these entries if necessary provided you give us your IP address. Note however that not all IP addresses are unique to a person, as while you might use different computers or devices, you may be using the same internet connection as others.
About Third Party Links
Occasionally, at our discretion, we may include or offer links to third party products or services on our site. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
GDPR Compliance for EU Residents
We respect the data and privacy of all our readers and subscribers here at Hookup Land. As such we have taken the necessary steps to be compliant with the General Data Protection Regulation by limiting the use of personal data to only email addresses when provided to us by subscribers, and IP addresses automatically stored in our web server logs. We also strictly limit the collection, sharing, and storage of all non-personal data to the minimum we require. And in fact, we have applied this high level of data privacy compliance to all of our users, wherever they reside in the world.
California Online Privacy Protection Act Compliance
Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. Please note that Hookup Land does not respond to Do Not Track (DNT) signals as we do not use any personal data for tracking purposes, and because we cannot ensure that the third party services that our site may share non-personal data with, are also responding to DNT requests.
Changes to our Privacy Policy
If we decide to change our privacy policy, we will post those changes on this page, and/or update the Privacy Policy modification date below.
This policy was last modified on, and is effective as of May 25th, 2018.
Who are We?
The company (“we,” “us” or “Hookup Land”) that is responsible for your information under this Privacy Policy is Dating Boom, owned and operated by Konception Digital Media Inc.
How to Contact Us
If there are any questions regarding this privacy policy you may contact us using the information below.
P.O. Box 67532
Toronto, Ontario M5T 3B8
privacy@datingboom.com