Shopping for Men with Adopt-a-Guy

Couple Kisses in front of Eiffel Tower

Something exciting is happening in the city of love. A French online dating site has combined two of women’s favorite things – men and shopping – in an exciting new campaign.

Adopte-un-mec (Adopt-a-Guy) has opened a shop in Paris where women can browse up and down aisles filled with single guys posing in individual life-size boxes reminiscent of Barbie and Ken dolls. Men come with accessories like weights and guitars as well as corresponding names – Mr. Muscles and The Rocker.

Hundreds of dating profiles are also available on-site for women to read before they choose a man she wants to go on a date with.

Women who have been lucky enough to “shop” have nothing but praise for the experience. One lady said it reminded her of the red light district in Amsterdam and enjoyed having the tables turned. Another mentioned that the men that volunteer for this “experiment” obviously have a sense of humour, a must-have on every woman’s wish list.

It’s always hard to tell exactly what you’re getting when scanning dating sites, especially when a man has only one photo on his profile, or if he’s using one taken when he was younger or in better shape. This up close and personal shopping allows a female to see her potential date in the flesh. Talk about inspecting the merchandise!

It’s unclear whether this shop is temporary or permanent, but I’m crossing my fingers that it will catch on with other dating sites and travel to North America. I think women around the world would jump at the chance to shop for the man of her dreams.

Men: What do you think? Is this objectifying men, or is it all in good fun? Would you participate and pose for women?

Tell us what you think! 3 Comments

  1. A guy

    October 4, 2012 at 1:25 am

    I wouldn’t mind participating in something like that, and I can also say that I’m going to do participate in something similar in my own country.

    A friend of mine is an online dating agent and next year she’s pulling of a charity fair where some men will be “posing” for the women to browse, and women can “choose” a guy for a fun date. To answer if this is objectification? Perhaps a bit. In our case we don’t even choose what to wear, and we’re also required to do some shirtless posing so we’re on a diet and excercise program to get lean.

    On the other hand a bit of objectification does not always have negative connotations. We’re doing this by choice and although we have to look good and lean/fit appearance it’s nothing like the ongoing and detrimental objectification of women, and the revenue goes to a noble cause.

    • Jenny


      October 4, 2012 at 11:59 am

      Hi. Great to hear first hand from a man involved in a similar process to Adopt-A-Guy. It seems a bit much asking guys to diet and exercise beforehand, but I suppose you will enjoy the health benefits as much as the ladies. Enjoy the charity event. I think it’s a great way to raise money.

      • A guy

        December 10, 2012 at 5:21 pm

        Took some time to see you answer, but thanks for your best wishes!

        About having to get lean before the event I did think through whether it was right of her to ask guys to do that and whether it is right to support a relatively narrow definition of what’s considered attractive. But it’s easier for men to shed some body fat than for women, thus I’ve decided that I don’t find it detrimental to the general male body image. Also I’m lifting weights already on a regular basis so it’s not like I have to build a model body from scratch but getting rid of the love handles.

        At last it’s all about supporting a good cause and sometimes it’s worth laying off all the political correctness even if it means some investments in the gym.

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